https://luquinhas.com Lucas Arantes Wed, 25 Sep 2024 09:10:27 +0000 https://luquinhas.com en https://luquinhas.com/index Tue, 14 Feb 2023 23:11:18 +0000 Lucas Arantes https://luquinhas.com/index https://luquinhas.com/Kodiaq-Honeyed-Love Thu, 19 Sep 2024 14:39:38 +0000 Lucas Arantes https://luquinhas.com/Kodiaq-Honeyed-Love SKODA KODIAQ HONEYDED LOVE Global Campaign To launch the All-New Škoda Kodiaq worldwide, we created a love story between two bumblebees who are torn apart and must fight to see each other again.It takes place during a family trip inside the Kodiaq, revealing its massive internal space and proving that love can make us do unbeelievable things. 🎬&nbsp; &nbsp;Director: Nicolai Fuglsig + MJZ | 🎨&nbsp; &nbsp;VFX: 1920 | 🎵&nbsp; &nbsp;Music: Stevie Wonder The Bumblebees and all the other CGI elements were created by 1920. It was part of a long and collaborative process in which we developed the characters, adding their main characteristics, such as shape, textures, and colours. <img width="2200" height="1474" width_o="2200" height_o="1474" data-src="https://freight.cargo.site/t/original/i/1e704ddbf0306314e168742534ed721dae011f95421c84036c15b3e914849dde/3D__clay.jpg" data-mid="218331297" border="0" src="https://freight.cargo.site/w/1000/i/1e704ddbf0306314e168742534ed721dae011f95421c84036c15b3e914849dde/3D__clay.jpg" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/904e7c5b8fbd0be1cd37215ebed61d44e3e1471f60f1ced104266031bf49612c/AnimTest.gif" data-mid="218331298" border="0" src="https://freight.cargo.site/w/690/i/904e7c5b8fbd0be1cd37215ebed61d44e3e1471f60f1ced104266031bf49612c/AnimTest.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/9085ac278e211259acb2a5310d4b146c2896dca24a8bce6632b713467b1a334f/CUT-3D-1.gif" data-mid="218331300" border="0" src="https://freight.cargo.site/w/690/i/9085ac278e211259acb2a5310d4b146c2896dca24a8bce6632b713467b1a334f/CUT-3D-1.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/f2b6acdf033118e98951ad545dcc9e945ff96969d401a4fc3da22d7c46d52cff/bee__fusao.gif" data-mid="218331299" border="0" src="https://freight.cargo.site/w/690/i/f2b6acdf033118e98951ad545dcc9e945ff96969d401a4fc3da22d7c46d52cff/bee__fusao.gif" /> After some research, we decided to go with Bumblebees to make them look friendly but not cartoonish. In the end, we got to our lovely 'Beeyoncé' and 'Beeckham'. Two TV commercial stars that could be in a movie – like Top Gun, if you caught the reference 🐝💚🐝 <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/6804ce96274516b8734d2b5f57a764669443ea6cdb9ae2c130faefdb25b67719/CSC_sh060_test_cgslap_v002.gif" data-mid="218331303" border="0" src="https://freight.cargo.site/w/690/i/6804ce96274516b8734d2b5f57a764669443ea6cdb9ae2c130faefdb25b67719/CSC_sh060_test_cgslap_v002.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/3bdb3b987cb924fc97b9ca528c91a340d36bfab0d1bd8e1fedd6ec63e775b4e0/CSC_sh050_test_cgslap_v11.gif" data-mid="218331302" border="0" src="https://freight.cargo.site/w/690/i/3bdb3b987cb924fc97b9ca528c91a340d36bfab0d1bd8e1fedd6ec63e775b4e0/CSC_sh050_test_cgslap_v11.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/eff781a2bcf91c0429e39781dbc9ff658680e33b3b47e6facded3ac05968ef87/CSC_sh060_test_cgslap_v003.gif" data-mid="218331304" border="0" src="https://freight.cargo.site/w/690/i/eff781a2bcf91c0429e39781dbc9ff658680e33b3b47e6facded3ac05968ef87/CSC_sh060_test_cgslap_v003.gif" /> We created the boy's comic book from scratch so that the bee would land where we wanted it. The car inspired the story, as we discovered that Kodiaq is a brown bear inhabitant of Alaska. From this, the superhero Grizzly was born to protect nature and save the family trip. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/843a13c987d5b3323bdfb714b90e50515d1a39f15ec2d4419aae2850119b1185/comic-book---all.gif" data-mid="218331310" border="0" src="https://freight.cargo.site/w/1000/i/843a13c987d5b3323bdfb714b90e50515d1a39f15ec2d4419aae2850119b1185/comic-book---all.gif" />🐻&nbsp; &nbsp;Illustration: Douglas Rezende / OitoseteStudio The campaign was launched globally along with a series of social assets exploring the cute characters, promoting the hybrid version and highlighting its top features. &nbsp; As part of the campaign we created a series of stills to be explored in different digital and social channels by all Škoda's markets across the world. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41f9113712cfb3c610a1a03478ae0e89a476213e46dde8dc4a7623f36d9b7a22/antonia__01.jpg" data-mid="218335142" border="0" src="https://freight.cargo.site/w/1000/i/41f9113712cfb3c610a1a03478ae0e89a476213e46dde8dc4a7623f36d9b7a22/antonia__01.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5cb0892345fef783a40b0782570f30e620f178cbf600c65bcb521eb2f2dccfc2/GIF__antonia-2.gif" data-mid="218335144" border="0" src="https://freight.cargo.site/w/1000/i/5cb0892345fef783a40b0782570f30e620f178cbf600c65bcb521eb2f2dccfc2/GIF__antonia-2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a284412185617df0a83738406054fe86dd744b9867fe88ae6e8275afbd5e2469/antonia__02.jpg" data-mid="218335143" border="0" src="https://freight.cargo.site/w/1000/i/a284412185617df0a83738406054fe86dd744b9867fe88ae6e8275afbd5e2469/antonia__02.jpg" />📷&nbsp; &nbsp;Stills: Antonia Steyn The global campaign comprised a series of beauty shots of Kodiaq's main models to be used by all Škoda markets, along with lifestyle stills. <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/4d62e984e3c1c559ef22cec84b3b5f46fc9f0a3e009f3015525a401139f5aa9e/KDQ_NG_BS_003_low.jpg" data-mid="218337927" border="0" src="https://freight.cargo.site/w/1000/i/4d62e984e3c1c559ef22cec84b3b5f46fc9f0a3e009f3015525a401139f5aa9e/KDQ_NG_BS_003_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/d8ec4ae1af4b95a7b927b0736990c600675ad75e470490a05ecd36b0b4367ef8/KDQ_NG_LS_003567_low.jpg" data-mid="218337930" border="0" src="https://freight.cargo.site/w/1000/i/d8ec4ae1af4b95a7b927b0736990c600675ad75e470490a05ecd36b0b4367ef8/KDQ_NG_LS_003567_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/49813691175d99b1699096d09bb04453c837c1fbf0d0a87d182ed5e111b865df/KDQ_NG_LS_003296_low.jpg" data-mid="218337929" border="0" src="https://freight.cargo.site/w/1000/i/49813691175d99b1699096d09bb04453c837c1fbf0d0a87d182ed5e111b865df/KDQ_NG_LS_003296_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/a9f3a6d8e5a4cf459752a48e563ffec3ac8897675c622787e75e1be203a37ba1/KDQ_NG_BS_005_low.jpg" data-mid="218337928" border="0" src="https://freight.cargo.site/w/1000/i/a9f3a6d8e5a4cf459752a48e563ffec3ac8897675c622787e75e1be203a37ba1/KDQ_NG_BS_005_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/95931b2d5722d0d47b8eafe7cf45eb01893c8a1bbda73c88b937ecfab456fc0d/KDQ_iV_LS_009125_low.jpg" data-mid="218337925" border="0" src="https://freight.cargo.site/w/1000/i/95931b2d5722d0d47b8eafe7cf45eb01893c8a1bbda73c88b937ecfab456fc0d/KDQ_iV_LS_009125_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/03d17f645c045b040b355ef8022106813deac9d6936cf7b862c9066d48392905/KDQ_iV_LS_011503_low.jpg" data-mid="218337926" border="0" src="https://freight.cargo.site/w/1000/i/03d17f645c045b040b355ef8022106813deac9d6936cf7b862c9066d48392905/KDQ_iV_LS_011503_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/a193c2934cddc7b01acde10647c67c461f06fe3019ff49b4d0451c2d54789f13/KDQ_iV_LS_002548_low.jpg" data-mid="218337924" border="0" src="https://freight.cargo.site/w/1000/i/a193c2934cddc7b01acde10647c67c461f06fe3019ff49b4d0451c2d54789f13/KDQ_iV_LS_002548_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/9b259ebef1532a37a34f8e14940760580c1ee7c68a009223555ac206c7e0b32d/KDQ_iV_LS_001706_low.jpg" data-mid="218337923" border="0" src="https://freight.cargo.site/w/1000/i/9b259ebef1532a37a34f8e14940760580c1ee7c68a009223555ac206c7e0b32d/KDQ_iV_LS_001706_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/151ff4c48af6908c95c5029e8e0656189cbda86356a7e11862b46fd6ce7a62bb/KDQ_SL_LS_012427_low.jpg" data-mid="218337933" border="0" src="https://freight.cargo.site/w/1000/i/151ff4c48af6908c95c5029e8e0656189cbda86356a7e11862b46fd6ce7a62bb/KDQ_SL_LS_012427_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/04d422fef9768e57efe071823072c2db84809cb18000b4563a88f4d8af3744a2/MAD_00196_2023_Skoda-Kodiaq_C_012936.jpg" data-mid="218337934" border="0" src="https://freight.cargo.site/w/1000/i/04d422fef9768e57efe071823072c2db84809cb18000b4563a88f4d8af3744a2/MAD_00196_2023_Skoda-Kodiaq_C_012936.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/55a334ee981d9f6075af298e3189456c5764c6a60ea27f49cbc4c481cbf74a2f/KDQ_SL_LS_012261_low.jpg" data-mid="218337932" border="0" src="https://freight.cargo.site/w/1000/i/55a334ee981d9f6075af298e3189456c5764c6a60ea27f49cbc4c481cbf74a2f/KDQ_SL_LS_012261_low.jpg" /> <img width="1300" height="975" width_o="1300" height_o="975" data-src="https://freight.cargo.site/t/original/i/47b6a791c9089b91d1501cc84e8a128272d074fc4f7a462997a9338454c85a2f/KDQ_SL_BS_002_low.jpg" data-mid="218337931" border="0" src="https://freight.cargo.site/w/1000/i/47b6a791c9089b91d1501cc84e8a128272d074fc4f7a462997a9338454c85a2f/KDQ_SL_BS_002_low.jpg" /> 📷&nbsp; &nbsp;Photo: Marc &amp; David https://luquinhas.com/Accessibility-Mat Tue, 14 Feb 2023 23:11:19 +0000 Lucas Arantes https://luquinhas.com/Accessibility-Mat FORD ACCESSIBILITY MAT Innovation Design MobilePR A car mat re-designed to work as a portable ramp for disabled drivers. For a long time, Ford's brand strategy was based on the idea of promoting mobility and helping people move freely. The Accessibility Mat came to transform these beliefs into a tangible piece. A piece that helps people move freely, even when they are outside of the car. The Accessibility Mat is a car mat redesigned to work as a portable accessibility tool for disabled drivers. The driver just needs to get the Mat in the trunk, fold it, put in the back of their wheelchair, and use it whenever they need to. <img width="1750" height="1166" width_o="1750" height_o="1166" data-src="https://freight.cargo.site/t/original/i/6b968b2fd5581e6e77f9000fab9f3218d7fbc43663139a285776defe9d69e3f1/L36A3162.jpg" data-mid="168465806" border="0" src="https://freight.cargo.site/w/1000/i/6b968b2fd5581e6e77f9000fab9f3218d7fbc43663139a285776defe9d69e3f1/L36A3162.jpg" /> <img width="1750" height="1166" width_o="1750" height_o="1166" data-src="https://freight.cargo.site/t/original/i/4e261c2d86e0ba0f4ba671a955a790915a286aa715bfdf0b50cc183fcebfe629/L36A3183.jpg" data-mid="168465808" border="0" src="https://freight.cargo.site/w/1000/i/4e261c2d86e0ba0f4ba671a955a790915a286aa715bfdf0b50cc183fcebfe629/L36A3183.jpg" /> <img width="1750" height="1166" width_o="1750" height_o="1166" data-src="https://freight.cargo.site/t/original/i/00c54e189aeeeba6ce56dfb3697408513432769b177738434409bda53858490e/L36A3157.jpg" data-mid="168465805" border="0" src="https://freight.cargo.site/w/1000/i/00c54e189aeeeba6ce56dfb3697408513432769b177738434409bda53858490e/L36A3157.jpg" /> The Mat also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone and an app with a map point the exact place it was used. That way we could create a precious databank to be shared with local authorities in order to help build accessible cities. <img width="1750" height="533" width_o="1750" height_o="533" data-src="https://freight.cargo.site/t/original/i/65d96bd36a019f490467603334b97c93d8f741dc99a02b5bcba10afb58b8b5dc/mosaico.jpg" data-mid="168467992" border="0" src="https://freight.cargo.site/w/1000/i/65d96bd36a019f490467603334b97c93d8f741dc99a02b5bcba10afb58b8b5dc/mosaico.jpg" /> <img width="2560" height="1500" width_o="2560" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fb333e420a21ab932e7e4b3f3c96ba3da85d17acc5e69d889c379f8ebc04a734/facetado--infos.gif" data-mid="168467955" border="0" src="https://freight.cargo.site/w/1000/i/fb333e420a21ab932e7e4b3f3c96ba3da85d17acc5e69d889c379f8ebc04a734/facetado--infos.gif" /><img width="2560" height="3170" width_o="2560" height_o="3170" data-src="https://freight.cargo.site/t/original/i/2625f8c18854415117955137012b91483d15411ee4bc40a0c7294fb199e30df0/rampa__pasta02_03_2560.jpg" data-mid="168468033" border="0" src="https://freight.cargo.site/w/1000/i/2625f8c18854415117955137012b91483d15411ee4bc40a0c7294fb199e30df0/rampa__pasta02_03_2560.jpg" /> The trunk mat was chosen because of its shape and the Ecosport was chosen because it is the best-selling Ford vehicle for disabled drivers. <img width="2560" height="2295" width_o="2560" height_o="2295" data-src="https://freight.cargo.site/t/original/i/5bafd5411af10a1d795ad978f094cbd01a1da500d0f928e2d88fa5b8e719c626/rampa__pasta02_02_2560.jpg" data-mid="168468032" border="0" src="https://freight.cargo.site/w/1000/i/5bafd5411af10a1d795ad978f094cbd01a1da500d0f928e2d88fa5b8e719c626/rampa__pasta02_02_2560.jpg" /> https://luquinhas.com/Coca-Cola-Treecording Tue, 14 Feb 2023 23:11:19 +0000 Lucas Arantes https://luquinhas.com/Coca-Cola-Treecording COCA-COLATREECORDING Global CampaignSocialMobile ARPR Your voice turned into Real Magic. Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones. For Christmas 2021, after launching their new "Real Magic" platform, Coca-Cola wanted to create an immersive digital experience that would let people truly feel the magic of the season, bringing them closer together. The idea was to create magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and shareable Christmas tree. <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/0605949a6c10dfe914c0d226f4c85802251baba7dc78c27c594119cb09153d7f/edit__1.gif" data-mid="168468286" border="0" src="https://freight.cargo.site/w/640/i/0605949a6c10dfe914c0d226f4c85802251baba7dc78c27c594119cb09153d7f/edit__1.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/deb4df9e41c195edd158e3b776a58c1cf4dd7a282b0189a691a13094aa0a2810/edit__2.gif" data-mid="168468288" border="0" src="https://freight.cargo.site/w/690/i/deb4df9e41c195edd158e3b776a58c1cf4dd7a282b0189a691a13094aa0a2810/edit__2.gif" /> Using 3D design, augmented reality mapping and sound reactive programming. The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish. &nbsp; <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/b4b264772bfa95542f966e1c4ff544ef60a6ab1245ff1f37f36ada82f82a9097/edit__3.gif" data-mid="168468289" border="0" src="https://freight.cargo.site/w/690/i/b4b264772bfa95542f966e1c4ff544ef60a6ab1245ff1f37f36ada82f82a9097/edit__3.gif" /> The Treecording reached more than one million unique visits with a 143% share rate, helping family and friends connect and share the magic of Christmas wherever they were, with personalized greetings. <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/0467b6baaf35018e723d64c3a65340db78a78dd4d0383c0382f62f5734c7d97f/edit__4.gif" data-mid="168468290" border="0" src="https://freight.cargo.site/w/690/i/0467b6baaf35018e723d64c3a65340db78a78dd4d0383c0382f62f5734c7d97f/edit__4.gif" /> https://luquinhas.com/Mustang-Thunder Tue, 14 Feb 2023 23:11:20 +0000 Lucas Arantes https://luquinhas.com/Mustang-Thunder FORD MUSTANG THUNDER Campaign Teaser Website A pre-launch campaign for the arrival of Ford Mustang in Brazil. Ford was bringing Mustang to the Brazilian market for the first time in history. The challenge was to get the audience excited about the new, generate leads, and use Mustang's heritage to increase Ford's brand perception in the market. The campaign started with a 60” film, revealing the Mustang's untamable instinct awakening. Using a retargeting strategy, another 3 films exploring the Mustang's indomitable spirit were created to impact users on the social networks according to their profiles and purchase intent. Print ads were created inspired by movie posters' aesthetics. <img width="1000" height="1312" width_o="1000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/0b426ff05c6c450fe4ac001971e22c2bf7434bc151aba1e46eb35b6392614dfe/MUST__01.jpg" data-mid="168471146" border="0" src="https://freight.cargo.site/w/1000/i/0b426ff05c6c450fe4ac001971e22c2bf7434bc151aba1e46eb35b6392614dfe/MUST__01.jpg" /> <img width="1000" height="1312" width_o="1000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/68a28009f338a23e4750a0520bb4efdd822fc9b7f73f3efa4ecffb209739bb4b/MUST__02.jpg" data-mid="168471147" border="0" src="https://freight.cargo.site/w/1000/i/68a28009f338a23e4750a0520bb4efdd822fc9b7f73f3efa4ecffb209739bb4b/MUST__02.jpg" /> <img width="1000" height="1312" width_o="1000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/74f30f045c1e4ae9f18ffedd6dd10afc790753e673130e8816ed66d56a41f8f2/MUST__03.jpg" data-mid="168471148" border="0" src="https://freight.cargo.site/w/1000/i/74f30f045c1e4ae9f18ffedd6dd10afc790753e673130e8816ed66d56a41f8f2/MUST__03.jpg" /> <img width="1000" height="1312" width_o="1000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/b683254f1595d5dc5cad152768a3c2e147b416bff8add0f13c9064eea96f765e/MUST__04.jpg" data-mid="168471149" border="0" src="https://freight.cargo.site/w/1000/i/b683254f1595d5dc5cad152768a3c2e147b416bff8add0f13c9064eea96f765e/MUST__04.jpg" /> An interactive website was created for clients to register their purchase intention. An animated Mustang interacted with the user in each registration step, presenting its main features. After typing your name on the website, a Mustang would write it through a burnout, one of the main features of the car for the launch campaign. <img width="750" height="731" width_o="750" height_o="731" data-src="https://freight.cargo.site/t/original/i/19a3c820824dc5d94c7e49ced7e44ab9c6feef5036f0f51b2170f383250ea910/site.jpg" data-mid="168471396" border="0" src="https://freight.cargo.site/w/750/i/19a3c820824dc5d94c7e49ced7e44ab9c6feef5036f0f51b2170f383250ea910/site.jpg" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/9dc9aacba80913266050f2430331238fdb6829de51288140cbbd07ca53bdd7ed/ford_mustang_intro_1_v01.gif" data-mid="168471658" border="0" src="https://freight.cargo.site/w/690/i/9dc9aacba80913266050f2430331238fdb6829de51288140cbbd07ca53bdd7ed/ford_mustang_intro_1_v01.gif" /> <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/01a1352a3c02649e1d01c5bd4341ef910ff462c616f4bb95980f8d06540f7e22/ford_mustang_phase_2_registration_v01.gif" data-mid="168471818" border="0" src="https://freight.cargo.site/w/690/i/01a1352a3c02649e1d01c5bd4341ef910ff462c616f4bb95980f8d06540f7e22/ford_mustang_phase_2_registration_v01.gif" /> <img width="2000" height="1159" width_o="2000" height_o="1159" data-src="https://freight.cargo.site/t/original/i/02820ef1cba272524f32ff238eb7bebaffdab4bc4673c16d815e138894a3be2f/letras-gif-3.gif" data-mid="168471490" border="0" src="https://freight.cargo.site/w/1000/i/02820ef1cba272524f32ff238eb7bebaffdab4bc4673c16d815e138894a3be2f/letras-gif-3.gif" /> <img width="1250" height="1436" width_o="1250" height_o="1436" data-src="https://freight.cargo.site/t/original/i/c5c6d187247dddcd4b968ea1286c2cd84a2a2d66038886809c171848b69fd743/type.png" data-mid="168471478" border="0" src="https://freight.cargo.site/w/1000/i/c5c6d187247dddcd4b968ea1286c2cd84a2a2d66038886809c171848b69fd743/type.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/c356f7f135c8a3664b8cc2fa2bd0330d83c88ac57cdeabcbff8e211042aae05f/export__3.gif" data-mid="168471834" border="0" src="https://freight.cargo.site/w/640/i/c356f7f135c8a3664b8cc2fa2bd0330d83c88ac57cdeabcbff8e211042aae05f/export__3.gif" /> This campaign had a digital strategy on Youtube, Facebook, and Instagram based on retargeting the “Thunder” viewers. According to their interests, we separated them into three group profiles and each group was impacted by one of the three films. That’s why each story explores the car’s personality in a single way. &nbsp; <img width="1075" height="1411" width_o="1075" height_o="1411" data-src="https://freight.cargo.site/t/original/i/7dabe5b326e89f06c38e123bf28ebfaf18b41b605801026acfd5d13b35b69060/POSTER-1-low.jpeg" data-mid="168472069" border="0" src="https://freight.cargo.site/w/1000/i/7dabe5b326e89f06c38e123bf28ebfaf18b41b605801026acfd5d13b35b69060/POSTER-1-low.jpeg" /> &nbsp; <img width="1076" height="1412" width_o="1076" height_o="1412" data-src="https://freight.cargo.site/t/original/i/32dca5a32511641857798dbad7758196b79eb690506f0aad697c30baa3c4c055/POSTER-2-low.jpeg" data-mid="168472070" border="0" src="https://freight.cargo.site/w/1000/i/32dca5a32511641857798dbad7758196b79eb690506f0aad697c30baa3c4c055/POSTER-2-low.jpeg" /> &nbsp; <img width="1073" height="1408" width_o="1073" height_o="1408" data-src="https://freight.cargo.site/t/original/i/71ba820f278fa52fc933f837096241b6320f1669ddd6839e235c51c3fd1ef549/POSTER-3-low.jpeg" data-mid="168472071" border="0" src="https://freight.cargo.site/w/1000/i/71ba820f278fa52fc933f837096241b6320f1669ddd6839e235c51c3fd1ef549/POSTER-3-low.jpeg" /> https://luquinhas.com/Adidas-NMD_V Tue, 14 Feb 2023 23:11:19 +0000 Lucas Arantes https://luquinhas.com/Adidas-NMD_V ADIDAS NMD_V3 Global Campaign Social InfluencerEditorial After its launch in 2015 and multiple successful seasons, the NMD franchise has lost interest from the fashion channel. In 2022 the NMD_V3 model was chosen to re-engage and excite gen-z mainstream modern sneakerhead consumers about the NMD franchise in a global campaign. The starting point of the campaign was to explore the innate free spirit of the modern nomads. To do that, we created a heat-map visual language that translates their move through the city. An energetic, vibrant look and feel, suited to the NMD franchise. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/29666148135c6d86060c735d414b4e0946ee2315b65e38cbd044cdbc0b5b2b9b/NMD__mockup.jpg" data-mid="218497245" border="0" src="https://freight.cargo.site/w/1000/i/29666148135c6d86060c735d414b4e0946ee2315b65e38cbd044cdbc0b5b2b9b/NMD__mockup.jpg" /> To represent the nomad free-spirit we invited three adidas’ global assets: Benzema, Anitta and Bizarrap. With this variety of talents we could also reach the different markets globally.&nbsp; <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d50e6b8e6939af488e9b277df3678f83280b30453afe8418d085499a8b80c470/FW22_NMDV3_-GY6818_ANITTA_HORIZONTAL.jpg" data-mid="168469081" border="0" src="https://freight.cargo.site/w/1000/i/d50e6b8e6939af488e9b277df3678f83280b30453afe8418d085499a8b80c470/FW22_NMDV3_-GY6818_ANITTA_HORIZONTAL.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7f722802f78027b2f55c323d5b605f1ee58bbcb522250208671fcafe328e4744/FW22_NMDV3_-GY6818_ANITTA_VERTICAL.jpg" data-mid="168469082" border="0" src="https://freight.cargo.site/w/1000/i/7f722802f78027b2f55c323d5b605f1ee58bbcb522250208671fcafe328e4744/FW22_NMDV3_-GY6818_ANITTA_VERTICAL.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d3dbbc692db2a1072d822ad4dd3b33d7243492508f1f00c7f48bbd053ac08aa1/FW22_NMDV3_-GX2089_KARIM_BENZEMA_HORIZONTAL.jpg" data-mid="168469158" border="0" src="https://freight.cargo.site/w/1000/i/d3dbbc692db2a1072d822ad4dd3b33d7243492508f1f00c7f48bbd053ac08aa1/FW22_NMDV3_-GX2089_KARIM_BENZEMA_HORIZONTAL.jpg" /> <img width="1500" height="2249" width_o="1500" height_o="2249" data-src="https://freight.cargo.site/t/original/i/06ebef3ef28e36b3b25a6a15c5146804b281d14ffbd3a4a8bfe01d03325d8f1c/FW22_NMDV3_-GX2089_KARIM_BENZEMA_PORTRAIT.jpg" data-mid="168469159" border="0" src="https://freight.cargo.site/w/1000/i/06ebef3ef28e36b3b25a6a15c5146804b281d14ffbd3a4a8bfe01d03325d8f1c/FW22_NMDV3_-GX2089_KARIM_BENZEMA_PORTRAIT.jpg" /> &nbsp;&nbsp; <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1080f76e5385ca7afc02e8a8903a238300ee5f10fb5f60c2ea8e27760f6de829/FW22_NMDV3_-GX2089_BIZARRAP_VERTICAL.jpg" data-mid="168469198" border="0" src="https://freight.cargo.site/w/1000/i/1080f76e5385ca7afc02e8a8903a238300ee5f10fb5f60c2ea8e27760f6de829/FW22_NMDV3_-GX2089_BIZARRAP_VERTICAL.jpg" /> In addition to the talents’ films, we have also created a product-focused film, exploring the energetic vibe of the cast in an urban environment, coming together to create a sense of community&nbsp; <img width="968" height="1203" width_o="968" height_o="1203" data-src="https://freight.cargo.site/t/original/i/011ed84b03bbd34232aeb568e2a49254c4d876b17a91027c95bbb24391198576/Untitled-design-1.gif" data-mid="168469216" border="0" src="https://freight.cargo.site/w/968/i/011ed84b03bbd34232aeb568e2a49254c4d876b17a91027c95bbb24391198576/Untitled-design-1.gif" /> Adidas has also partnered with different digital influencers around the world, bringing diversity to the urban nomads and reaching all the key markets of the campaign. They created a series of videos for TikTok presenting the new NMD_V3&nbsp; On Instagram, Anitta promoted the campaign assets and gave her testimonial as an urban nomad who created her own path. <img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/75789efbc3dd3a619792e3d58b2ed32a3b9a632e372f78d671180d0884e80af9/NMD__base-7.gif" data-mid="168470523" border="0" src="https://freight.cargo.site/w/690/i/75789efbc3dd3a619792e3d58b2ed32a3b9a632e372f78d671180d0884e80af9/NMD__base-7.gif" /><img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/789947c3aea2cff6c67e02afc1413c3ac43c30f35bc809795e7b8e1e55fa3149/NMD__base-8.gif" data-mid="168470524" border="0" src="https://freight.cargo.site/w/690/i/789947c3aea2cff6c67e02afc1413c3ac43c30f35bc809795e7b8e1e55fa3149/NMD__base-8.gif" /><img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/9e6b39e3ec30a52547d4f9454cc48d99aec0cb44c902253feaebdc8503c749ba/NMD__base-9.gif" data-mid="168470525" border="0" src="https://freight.cargo.site/w/690/i/9e6b39e3ec30a52547d4f9454cc48d99aec0cb44c902253feaebdc8503c749ba/NMD__base-9.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a210cd389c71687bc0bf042858dc6ad8d03d2a6b25fec7258396783223355e00/FW22_NMDV3_-GX2089_HERO_FEMALE_CLOSE-UP_1.jpg" data-mid="168470478" border="0" src="https://freight.cargo.site/w/1000/i/a210cd389c71687bc0bf042858dc6ad8d03d2a6b25fec7258396783223355e00/FW22_NMDV3_-GX2089_HERO_FEMALE_CLOSE-UP_1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2c5cf5350f103229615da78e186d69e0b3bb75cf43759dd1b891bfd02213c2a1/FW22_NMDV3_-GX2089_HERO_FEMALE_CLOSE-UP_2.jpg" data-mid="168470479" border="0" src="https://freight.cargo.site/w/1000/i/2c5cf5350f103229615da78e186d69e0b3bb75cf43759dd1b891bfd02213c2a1/FW22_NMDV3_-GX2089_HERO_FEMALE_CLOSE-UP_2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0205e09e052dac235e48ab57bebbc30c7cd1f6f6c227052a4ba287648ee1b05e/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_1.jpg" data-mid="168470480" border="0" src="https://freight.cargo.site/w/1000/i/0205e09e052dac235e48ab57bebbc30c7cd1f6f6c227052a4ba287648ee1b05e/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3efb2ac1927d94783aa84b983d65c34d61692e37fdb98cf0b624b110fa91547d/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_2.jpg" data-mid="168470481" border="0" src="https://freight.cargo.site/w/1000/i/3efb2ac1927d94783aa84b983d65c34d61692e37fdb98cf0b624b110fa91547d/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_2.jpg" /> <img width="1499" height="1000" width_o="1499" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0be643783ce440b5209befdbcf6b8916a55d7848780639def433761d22078c02/FW22_NMDV3_-GX2089_HERO_GROUP.jpg" data-mid="168470482" border="0" src="https://freight.cargo.site/w/1000/i/0be643783ce440b5209befdbcf6b8916a55d7848780639def433761d22078c02/FW22_NMDV3_-GX2089_HERO_GROUP.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/78baed26e5aa283fcaf67cbaf21ebe8dfcb3cdea9fc646b8a0ccdf512d92f8c4/FW22_NMDV3_-GX2089_HERO_MALE_CLOSE-UP_1.jpg" data-mid="168470483" border="0" src="https://freight.cargo.site/w/1000/i/78baed26e5aa283fcaf67cbaf21ebe8dfcb3cdea9fc646b8a0ccdf512d92f8c4/FW22_NMDV3_-GX2089_HERO_MALE_CLOSE-UP_1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5398b08df61759d25032d847af6f42e5a0a89d214ef7c959c6dc5f0bdf83ff46/FW22_NMDV3_-GX2089_HERO_MALE_FULLBODY_1.jpg" data-mid="168470484" border="0" src="https://freight.cargo.site/w/1000/i/5398b08df61759d25032d847af6f42e5a0a89d214ef7c959c6dc5f0bdf83ff46/FW22_NMDV3_-GX2089_HERO_MALE_FULLBODY_1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b5ddbd5e492bf7b1b3c87a705d1c9e904f29818cf3299e7f4c757db1b07aaa49/FW22_NMDV3_-GX2089_HERO_MALE_FULLBODY_2.jpg" data-mid="168470485" border="0" src="https://freight.cargo.site/w/1000/i/b5ddbd5e492bf7b1b3c87a705d1c9e904f29818cf3299e7f4c757db1b07aaa49/FW22_NMDV3_-GX2089_HERO_MALE_FULLBODY_2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/383332c3a81dcc4095b3bda87a315122074c44b0473cece02c6995fd38418c44/FW22_NMDV3_-GX2089_MALE_HALO_FULLBODY_ANGLE1.jpg" data-mid="168470486" border="0" src="https://freight.cargo.site/w/1000/i/383332c3a81dcc4095b3bda87a315122074c44b0473cece02c6995fd38418c44/FW22_NMDV3_-GX2089_MALE_HALO_FULLBODY_ANGLE1.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dc570dad3dbe85674854d29b3bab1f162cf7ad1d31b2989d3b7b322833ccbe7a/FW22_NMDV3_-GY4134_CLOSE-UP.jpg" data-mid="168470487" border="0" src="https://freight.cargo.site/w/1000/i/dc570dad3dbe85674854d29b3bab1f162cf7ad1d31b2989d3b7b322833ccbe7a/FW22_NMDV3_-GY4134_CLOSE-UP.jpg" /> https://luquinhas.com/Sensorial-Features Tue, 14 Feb 2023 23:11:20 +0000 Lucas Arantes https://luquinhas.com/Sensorial-Features FORD SENSORIAL FEATURES CampaignSocialDesign Transforming the boring and cold car feature videos into something sensorial and fun. According to Google, 91% of car buyers search on YouTube during the buy process. They go deep into technical videos with boring and cold language that can make them understand but never feel it. “The only thing more relaxing than that is the feeling of driving an Ecosport with Tire Pressure Monitoring System.” “Did this video give you a pleasant feeling? You should drive an Ecosport with Run Flat tires.” “Comfortable feeling? This is how you feel in an Ecosport with 7 airbags.” We invited the 3D artist, Arben Vllasaliu, to develop ten new videos highlighting the most advanced Ford cars features, using cool and fun language. Results: 76% increase of views comparing with old feature videos; 91% of brand favorability; 678K sharing on social media https://luquinhas.com/Octavia-Plenty-to-Explore Wed, 25 Sep 2024 09:10:27 +0000 Lucas Arantes https://luquinhas.com/Octavia-Plenty-to-Explore SKODA OCTAVIA PLENTY TO EXPLORE Global Campaign Octavia comes in two versions, Combi and Limo. Like a swiss army knife, they have all the tools you need for your daily life in the city and exciting explorations. To express that, we created a campaign in which a lovely boy's curiosity takes him and his father on thrilling explorations. 🎬&nbsp; &nbsp;Director: Reynald Gresset + Movie Magic | 🎨&nbsp; &nbsp;VFX: Band | 🎵&nbsp; &nbsp;Music: Supreme Music <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6b7ef44046f1c6f62d6dcae9e7ef344226cb995d7fc6dcb98a6425a9367e6432/Octavia_FL_Launch_LS_006_low.jpg" data-mid="218659795" border="0" src="https://freight.cargo.site/w/1000/i/6b7ef44046f1c6f62d6dcae9e7ef344226cb995d7fc6dcb98a6425a9367e6432/Octavia_FL_Launch_LS_006_low.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/afddba8adf58aed364bd51477e352795836e00ebe52d33decdefd38451269a30/Octavia-FL-2024-Launch-OnSet-Images-021-JPEG.jpg" data-mid="218659806" border="0" src="https://freight.cargo.site/w/1000/i/afddba8adf58aed364bd51477e352795836e00ebe52d33decdefd38451269a30/Octavia-FL-2024-Launch-OnSet-Images-021-JPEG.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/03247394983bd18429f441f2c934ddeff34c26fc76a7b7a15f8897965c6fbc27/Octavia-FL-2024-Launch-OnSet-Images-011-JPEG.jpg" data-mid="218659643" border="0" src="https://freight.cargo.site/w/1000/i/03247394983bd18429f441f2c934ddeff34c26fc76a7b7a15f8897965c6fbc27/Octavia-FL-2024-Launch-OnSet-Images-011-JPEG.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65f412ddf0265c0fb0611a793886dd81b4a474e4740b928e26f7a7c4786dae89/Octavia_FL_Launch_LS_003_low.jpg" data-mid="218667895" border="0" src="https://freight.cargo.site/w/1000/i/65f412ddf0265c0fb0611a793886dd81b4a474e4740b928e26f7a7c4786dae89/Octavia_FL_Launch_LS_003_low.jpg" /> The campaign was launched globally in all Škoda markets, along with a series of social assets using curious questions to promote the versatility of the cars, highlighting its top features. We have also worked on a series of beauty shots of Octavia's main models to be used by all Škoda markets, along with lifestyle stills<img width="3703" height="2469" width_o="3703" height_o="2469" data-src="https://freight.cargo.site/t/original/i/a38ebef5d5cb56c7502064c70937bba63b4e0dd5170ed02732ac5fb5a8be3ba5/Octavia_FL_Launch_LS_019_low.jpg" data-mid="218659635" border="0" src="https://freight.cargo.site/w/1000/i/a38ebef5d5cb56c7502064c70937bba63b4e0dd5170ed02732ac5fb5a8be3ba5/Octavia_FL_Launch_LS_019_low.jpg" /> <img width="3703" height="2469" width_o="3703" height_o="2469" data-src="https://freight.cargo.site/t/original/i/56fcb258c038793bc2e95516aed84bc88018339451e1f651e438d378611e4d1e/Octavia_FL_Launch_LS_020_low.jpg" data-mid="218659636" border="0" src="https://freight.cargo.site/w/1000/i/56fcb258c038793bc2e95516aed84bc88018339451e1f651e438d378611e4d1e/Octavia_FL_Launch_LS_020_low.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2142e5f37e0d14c36564f57e3e3bdc73eacb98b624d1861f3e44945b083f06c1/Octavia_FL_Launch_AFS_BS_03.jpg" data-mid="218668791" border="0" src="https://freight.cargo.site/w/1000/i/2142e5f37e0d14c36564f57e3e3bdc73eacb98b624d1861f3e44945b083f06c1/Octavia_FL_Launch_AFS_BS_03.jpg" /> <img width="4566" height="3044" width_o="4566" height_o="3044" data-src="https://freight.cargo.site/t/original/i/2d86dde1dd0eb13aa547e5d8cac99b0e8617283e5b6315e8e9556c71d0a8151b/Octavia_Combi_FL_Launch_BS_01.jpg" data-mid="218659630" border="0" src="https://freight.cargo.site/w/1000/i/2d86dde1dd0eb13aa547e5d8cac99b0e8617283e5b6315e8e9556c71d0a8151b/Octavia_Combi_FL_Launch_BS_01.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6cc7a955158c47fe2b281a2453b8eb29e97567285f88cb328769d136568495c4/2-Octavia_FL_Launch_AFS_BS_04.jpg" data-mid="218659627" border="0" src="https://freight.cargo.site/w/1000/i/6cc7a955158c47fe2b281a2453b8eb29e97567285f88cb328769d136568495c4/2-Octavia_FL_Launch_AFS_BS_04.jpg" /> <img width="3703" height="2469" width_o="3703" height_o="2469" data-src="https://freight.cargo.site/t/original/i/310417ffbf1afe1f13fe78a1c323429227d0da4107b777f187e44ce67a741c1a/Octavia_FL_Launch_LS_022_low.jpg" data-mid="218659637" border="0" src="https://freight.cargo.site/w/1000/i/310417ffbf1afe1f13fe78a1c323429227d0da4107b777f187e44ce67a741c1a/Octavia_FL_Launch_LS_022_low.jpg" /><img width="3703" height="2469" width_o="3703" height_o="2469" data-src="https://freight.cargo.site/t/original/i/0e312b6802f350dbbba055e07e141191115b2ee56a02a02a7a1cb2be48c6dd08/Octavia_FL_Launch_LS_023_low.jpg" data-mid="218659638" border="0" src="https://freight.cargo.site/w/1000/i/0e312b6802f350dbbba055e07e141191115b2ee56a02a02a7a1cb2be48c6dd08/Octavia_FL_Launch_LS_023_low.jpg" /> <img width="3652" height="2435" width_o="3652" height_o="2435" data-src="https://freight.cargo.site/t/original/i/32f347bb106b96ed5b46386b8b20a2991f1149111b124de66f31643b17b570e3/Octavia_FL_Launch_LS_024_low.jpg" data-mid="218659639" border="0" src="https://freight.cargo.site/w/1000/i/32f347bb106b96ed5b46386b8b20a2991f1149111b124de66f31643b17b570e3/Octavia_FL_Launch_LS_024_low.jpg" /> <img width="3703" height="2469" width_o="3703" height_o="2469" data-src="https://freight.cargo.site/t/original/i/a911507586bab685092ccd3068feb835bf8f239325e69683928b0cd9df15551b/Octavia_Limo_FL_Launch_BS_03.jpg" data-mid="218659640" border="0" src="https://freight.cargo.site/w/1000/i/a911507586bab685092ccd3068feb835bf8f239325e69683928b0cd9df15551b/Octavia_Limo_FL_Launch_BS_03.jpg" /> <img width="2000" height="1104" width_o="2000" height_o="1104" data-src="https://freight.cargo.site/t/original/i/84d4cb49aa76b1f38195c9ee01671cb5cc2f891d650ffdda94d020319c7d3708/Octavia_Limo_Sports_FL_Launch_BS_07.jpg" data-mid="218659641" border="0" src="https://freight.cargo.site/w/1000/i/84d4cb49aa76b1f38195c9ee01671cb5cc2f891d650ffdda94d020319c7d3708/Octavia_Limo_Sports_FL_Launch_BS_07.jpg" />📷&nbsp; &nbsp;Photo: David Daub Along with the beauty shots, we created a series of stills to be explored in different touchpoints, such as digital and social content, billboards, print ads, and catalogues, by all of Škoda's markets worldwide. <img width="2000" height="1499" width_o="2000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/d677fdc34cd8a3ddca0fa44925c4967326b30bfce17f69d5f2fe8941f937d60c/Octavia-FL-2024-Launch-OnSet-Images-030-JPEG.jpg" data-mid="218659650" border="0" src="https://freight.cargo.site/w/1000/i/d677fdc34cd8a3ddca0fa44925c4967326b30bfce17f69d5f2fe8941f937d60c/Octavia-FL-2024-Launch-OnSet-Images-030-JPEG.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ba316571a5d4dcadfe49f4e524ea6449f70aade6b69e4ef2f679c977ea855dfa/gif__luciano-1.gif" data-mid="218659628" border="0" src="https://freight.cargo.site/w/1000/i/ba316571a5d4dcadfe49f4e524ea6449f70aade6b69e4ef2f679c977ea855dfa/gif__luciano-1.gif" /> <img width="3545" height="2657" width_o="3545" height_o="2657" data-src="https://freight.cargo.site/t/original/i/0dfe0260823dc4260718f0514ba73ca0510c25d200e2f02bc32e23f06cc25261/Octavia_FL_Launch_LS_001_low.jpg" data-mid="218659632" border="0" src="https://freight.cargo.site/w/1000/i/0dfe0260823dc4260718f0514ba73ca0510c25d200e2f02bc32e23f06cc25261/Octavia_FL_Launch_LS_001_low.jpg" /> <img width="2000" height="1499" width_o="2000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/f6d2ec04cdc84d9edf138d0ce77325bfda41e9a2902b3242823175d6d8376eda/Octavia-FL-2024-Launch-OnSet-Images-031-JPEG.jpg" data-mid="218659651" border="0" src="https://freight.cargo.site/w/1000/i/f6d2ec04cdc84d9edf138d0ce77325bfda41e9a2902b3242823175d6d8376eda/Octavia-FL-2024-Launch-OnSet-Images-031-JPEG.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d3c4bbc289ee87cae6a0384cf6e389cdafbcf122da8ac1ac4c4aead76b65a190/Octavia-FL-2024-Launch-OnSet-Images-014-JPEG.jpg" data-mid="218659645" border="0" src="https://freight.cargo.site/w/1000/i/d3c4bbc289ee87cae6a0384cf6e389cdafbcf122da8ac1ac4c4aead76b65a190/Octavia-FL-2024-Launch-OnSet-Images-014-JPEG.jpg" /> <img width="2000" height="1499" width_o="2000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/64341b2a3a96d80441eca8096fa8e202cfabb99000501e1678f758c627f43ab6/Octavia-FL-2024-Launch-OnSet-Images-023-JPEG.jpg" data-mid="218659649" border="0" src="https://freight.cargo.site/w/1000/i/64341b2a3a96d80441eca8096fa8e202cfabb99000501e1678f758c627f43ab6/Octavia-FL-2024-Launch-OnSet-Images-023-JPEG.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/07e9aa0ad9299da315d1681316cd336f81fac1e096c4db7a197cc0100118fe7a/Octavia-FL-2024-Launch-OnSet-Images-016-JPEG.jpg" data-mid="218659646" border="0" src="https://freight.cargo.site/w/1000/i/07e9aa0ad9299da315d1681316cd336f81fac1e096c4db7a197cc0100118fe7a/Octavia-FL-2024-Launch-OnSet-Images-016-JPEG.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/41ef6685f9f2002b75a4c0b98abb607345ebce71275e372f4b10b1465139219e/Octavia-FL-2024-Launch-OnSet-Images-001-JPEG.jpg" data-mid="218659642" border="0" src="https://freight.cargo.site/w/1000/i/41ef6685f9f2002b75a4c0b98abb607345ebce71275e372f4b10b1465139219e/Octavia-FL-2024-Launch-OnSet-Images-001-JPEG.jpg" />📷&nbsp; &nbsp;Photo: Luciano Consolini https://luquinhas.com/Wi-Fi-of-Knowledge Tue, 14 Feb 2023 23:11:20 +0000 Lucas Arantes https://luquinhas.com/Wi-Fi-of-Knowledge WI-FI OF KNOWLEDGE OutdoorDigitalMobile Transforming the wi-fi network of a bookstore into a smart brand activation. Livraria da Vila is a famous bookstore in São Paulo. With a limited budget, they asked for one simple thing for the agency: to create a brand activation that makes people think and talk about it. During that period, they didn't have an open wi-fi network for their customers. In fact, wi-fi was seen as a villain of books for some people. The idea was to break this prejudice and launch Livraria da Vila’s wi-fi network as a challenge. The network name was a question, and the password was the answer. <img width="1304" height="1819" width_o="1304" height_o="1819" data-src="https://freight.cargo.site/t/original/i/1adf7e9104c828b09181d92d94769453a1a83debea87e786f1dcc9800de01063/Layout-WIFI-1.jpg" data-mid="168558973" border="0" src="https://freight.cargo.site/w/1000/i/1adf7e9104c828b09181d92d94769453a1a83debea87e786f1dcc9800de01063/Layout-WIFI-1.jpg" /> <img width="1316" height="1819" width_o="1316" height_o="1819" data-src="https://freight.cargo.site/t/original/i/520570c0383b1cc6accd6d7414a219a76ed125c4e268a934ad3cf330c212cc5f/Layout-WIFI-2.jpg" data-mid="168558975" border="0" src="https://freight.cargo.site/w/1000/i/520570c0383b1cc6accd6d7414a219a76ed125c4e268a934ad3cf330c212cc5f/Layout-WIFI-2.jpg" /> <img width="1304" height="1819" width_o="1304" height_o="1819" data-src="https://freight.cargo.site/t/original/i/738b41d7a5e31d2e00725e4c245cd264bdba85110d9ecd23bb1700458d5194fa/Layout-WIFI-6.jpg" data-mid="168558976" border="0" src="https://freight.cargo.site/w/1000/i/738b41d7a5e31d2e00725e4c245cd264bdba85110d9ecd23bb1700458d5194fa/Layout-WIFI-6.jpg" /> <img width="656" height="914" width_o="656" height_o="914" data-src="https://freight.cargo.site/t/original/i/c5b8fb420fada415e5dfbb7e90ac49e88b698f601d925713f7d3f49201ca9cbc/Layout-WIFI-4-1.png" data-mid="168558977" border="0" src="https://freight.cargo.site/w/656/i/c5b8fb420fada415e5dfbb7e90ac49e88b698f601d925713f7d3f49201ca9cbc/Layout-WIFI-4-1.png" /> That way, we could promote not only the bookstore but the thing they are most proud of, knowledge. <img width="2560" height="3000" width_o="2560" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ab5449790889c1dbd3e5a4c3ab0c5ab8043c77f7174927d769d8e3a79bd0b7cb/POST__wifi03_2560.jpg" data-mid="168558995" border="0" src="https://freight.cargo.site/w/1000/i/ab5449790889c1dbd3e5a4c3ab0c5ab8043c77f7174927d769d8e3a79bd0b7cb/POST__wifi03_2560.jpg" /> https://luquinhas.com/Ranger-Mirrors Wed, 15 Feb 2023 04:18:32 +0000 Lucas Arantes https://luquinhas.com/Ranger-Mirrors FORD RANGER MIRRORS CampaignFilm A real story about overcoming challenges with the ones you trust. With a series of engine problems and a lack of spare parts in the market, Ford Ranger has lost not only its leadership in Brazil but also the consumers' trust. After solving all their problems with a new truck, more modern and stronger than the competitors, they needed one campaign to regain people’s faith and get back to the top. The idea was to explore the relationship that better expresses trustful: between father and son. The solution came with a real father’s story told in a 3 minutes film, aired during the most premium TV show break in Brazil, on father’s day. This was the first campaign promoting the concept “Overcome challenges beside whom you trust.” Two years later, Ford Ranger returned to the top 1 in the Brazilian market but, most importantly, regained the consumers' trust. <img width="1750" height="957" width_o="1750" height_o="957" data-src="https://freight.cargo.site/t/original/i/930cb06921e8722e5e9f86e7665c4b72be7a43f5fc2d43a51324e75263c6af32/MOOD__film--ranger_2560.jpg" data-mid="168560577" border="0" src="https://freight.cargo.site/w/1000/i/930cb06921e8722e5e9f86e7665c4b72be7a43f5fc2d43a51324e75263c6af32/MOOD__film--ranger_2560.jpg" /> <img width="1000" height="1316" width_o="1000" height_o="1316" data-src="https://freight.cargo.site/t/original/i/b70438a38c853f258c6c025572d5e56674a6d835ba978cce1d82000f322ed8e2/PRINT__ranger-VERT-1.jpg" data-mid="168560582" border="0" src="https://freight.cargo.site/w/1000/i/b70438a38c853f258c6c025572d5e56674a6d835ba978cce1d82000f322ed8e2/PRINT__ranger-VERT-1.jpg" /> <img width="1000" height="1316" width_o="1000" height_o="1316" data-src="https://freight.cargo.site/t/original/i/71fe0285f521d562d7dcf1242f1cc755a93237e72404c677acc12206e0f42e7f/PRINT__ranger-VERT-2.jpg" data-mid="168560583" border="0" src="https://freight.cargo.site/w/1000/i/71fe0285f521d562d7dcf1242f1cc755a93237e72404c677acc12206e0f42e7f/PRINT__ranger-VERT-2.jpg" /> <img width="1000" height="1316" width_o="1000" height_o="1316" data-src="https://freight.cargo.site/t/original/i/7607bd082fb0ec55333b205efc7da92f1547621911fdd4ef72b9f0ce917cbb17/PRINT__ranger-VERT-3v3.jpg" data-mid="168560584" border="0" src="https://freight.cargo.site/w/1000/i/7607bd082fb0ec55333b205efc7da92f1547621911fdd4ef72b9f0ce917cbb17/PRINT__ranger-VERT-3v3.jpg" /> <img width="1000" height="1316" width_o="1000" height_o="1316" data-src="https://freight.cargo.site/t/original/i/ddc53f8e40a3d3b57192360f7967bf1f37184825913619b84dbdf1520eab26a0/PRINT__ranger-VERT-5.jpg" data-mid="168560585" border="0" src="https://freight.cargo.site/w/1000/i/ddc53f8e40a3d3b57192360f7967bf1f37184825913619b84dbdf1520eab26a0/PRINT__ranger-VERT-5.jpg" /> <img width="750" height="503" width_o="750" height_o="503" data-src="https://freight.cargo.site/t/original/i/b83579623e6781c257ef977395ae2d51c7ccd903213f6175ea6504a0d7c92764/PERF__1.jpg" data-mid="168560578" border="0" src="https://freight.cargo.site/w/750/i/b83579623e6781c257ef977395ae2d51c7ccd903213f6175ea6504a0d7c92764/PERF__1.jpg" /> <img width="750" height="503" width_o="750" height_o="503" data-src="https://freight.cargo.site/t/original/i/a65ed8c0d93757f69e3409fb9e752a3269391035d54549215a4f8674ea415167/PERF__2.jpg" data-mid="168560579" border="0" src="https://freight.cargo.site/w/750/i/a65ed8c0d93757f69e3409fb9e752a3269391035d54549215a4f8674ea415167/PERF__2.jpg" /> <img width="750" height="503" width_o="750" height_o="503" data-src="https://freight.cargo.site/t/original/i/6f14259eda8d100d49713a7092ec8e5f941e9e1311d42de5b6521a2050736c4f/PERF__3.jpg" data-mid="168560580" border="0" src="https://freight.cargo.site/w/750/i/6f14259eda8d100d49713a7092ec8e5f941e9e1311d42de5b6521a2050736c4f/PERF__3.jpg" /> ”Ranger's relationship with challenges runs deep. As deep as it does with water - 800mm wading depth.” ”Dig deep into challenges without getting bogged down. Ford Ranger with rear lift block, unstoppable in mud.” ”All pick-up trucks have the guts to face the odds. Only Ranger has the guts to offer a 5-year warranty.”