WI-FI OF KNOWLEDGE
Outdoor
Digital
Mobile
Digital
Mobile
Transforming the wi-fi network of a bookstore
into a smart brand activation.
Livraria da Vila is a famous bookstore in São Paulo. With a limited budget, they asked for one simple thing for the agency: to create a brand activation that makes people think and talk about it. During that period, they didn't have an open wi-fi network for their customers. In fact, wi-fi was seen as a villain of books for some people.
Livraria da Vila is a famous bookstore in São Paulo. With a limited budget, they asked for one simple thing for the agency: to create a brand activation that makes people think and talk about it. During that period, they didn't have an open wi-fi network for their customers. In fact, wi-fi was seen as a villain of books for some people.
The idea was to break this prejudice and launch Livraria da Vila’s wi-fi network as a challenge. The network name was a question, and the password was the answer.
That way, we could promote not only the bookstore but the thing they are most proud of, knowledge.
