WI-FI OF KNOWLEDGE
Outdoor
Digital
Mobile
Digital
Mobile
Transforming the wi-fi network of a bookstore
into a smart brand activation.
Livraria da Vila is a famous bookstore in São Paulo. With a limited budget, they asked for one simple thing for the agency: to create a brand activation that makes people think and talk about it. During that period, they didn't have an open wi-fi network for their customers. In fact, wi-fi was seen as a villain of books for some people.
Livraria da Vila is a famous bookstore in São Paulo. With a limited budget, they asked for one simple thing for the agency: to create a brand activation that makes people think and talk about it. During that period, they didn't have an open wi-fi network for their customers. In fact, wi-fi was seen as a villain of books for some people.
The idea was to break this prejudice and launch Livraria da Vila’s wi-fi network as a challenge. The network name was a question, and the password was the answer.
![](https://freight.cargo.site/t/original/i/1adf7e9104c828b09181d92d94769453a1a83debea87e786f1dcc9800de01063/Layout-WIFI-1.jpg)
![](https://freight.cargo.site/t/original/i/520570c0383b1cc6accd6d7414a219a76ed125c4e268a934ad3cf330c212cc5f/Layout-WIFI-2.jpg)
![](https://freight.cargo.site/t/original/i/738b41d7a5e31d2e00725e4c245cd264bdba85110d9ecd23bb1700458d5194fa/Layout-WIFI-6.jpg)
![](https://freight.cargo.site/t/original/i/c5b8fb420fada415e5dfbb7e90ac49e88b698f601d925713f7d3f49201ca9cbc/Layout-WIFI-4-1.png)
That way, we could promote not only the bookstore but the thing they are most proud of, knowledge.
![](https://freight.cargo.site/t/original/i/ab5449790889c1dbd3e5a4c3ab0c5ab8043c77f7174927d769d8e3a79bd0b7cb/POST__wifi03_2560.jpg)