FORD
SENSORIAL FEATURES
Campaign
Social
Design
Social
Design
Transforming the boring and cold car feature
videos into something sensorial and fun.
According to Google, 91% of car buyers search on YouTube during the buy process. They go deep into technical videos with boring and cold language that can make them understand but never feel it.
According to Google, 91% of car buyers search on YouTube during the buy process. They go deep into technical videos with boring and cold language that can make them understand but never feel it.
“The only thing more relaxing than that is the feeling of driving an Ecosport with Tire Pressure Monitoring System.”
“Did this video give you a pleasant feeling? You should drive an Ecosport with Run Flat tires.”
“Comfortable feeling? This is how you feel in an Ecosport with 7 airbags.”
We invited the 3D artist, Arben Vllasaliu, to develop ten new videos highlighting the most advanced Ford cars features, using cool and fun language.
Results: 76% increase of views comparing with old feature videos; 91% of brand favorability; 678K sharing on social media