COCA-COLA
TREECORDING
Global Campaign
Social
Mobile
AR
PR
Social
Mobile
AR
PR
Your voice turned into Real
Magic.
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones.
Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live the magic of a special Christmas, bringing them closer together.
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones.
Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live the magic of a special Christmas, bringing them closer together.
The idea was to create magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and shareable Christmas tree.
![](https://freight.cargo.site/t/original/i/0605949a6c10dfe914c0d226f4c85802251baba7dc78c27c594119cb09153d7f/edit__1.gif)
![](https://freight.cargo.site/t/original/i/deb4df9e41c195edd158e3b776a58c1cf4dd7a282b0189a691a13094aa0a2810/edit__2.gif)
Using 3D design, augmented reality mapping and sound reactive programming. The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.
![](https://freight.cargo.site/t/original/i/b4b264772bfa95542f966e1c4ff544ef60a6ab1245ff1f37f36ada82f82a9097/edit__3.gif)
The Treecording reached more than one million unique visits with a 143% share rate, helping family and friends connect and share the magic of Christmas wherever they were, with personalized greetings.
![](https://freight.cargo.site/t/original/i/0467b6baaf35018e723d64c3a65340db78a78dd4d0383c0382f62f5734c7d97f/edit__4.gif)